Gristly Nest

As is the norm and as was our wont, Ben was a-sharing a pot o' tea with me 'round a table set for two. It had been brought into existence just a few minutes earlier after I struck upon the uncanny idea of pouring boiling hot water into a tea pot filled with three scoops of tea and leaving it for a bit. And now we was drinking it.
"The thing is," began Ben, holding his tea cup aloft in contemplation, "you need a unique voice; something to separate you from the masses."
"Go on," went I.
"Well, essentially it boils down to — hey, we're drinking tea! — making something different enough to attract an audience while simultaneously appealing to their already existing notions of humour and/or insight derived from a wide variety of media outlets."
"That's a tricky line to tread," I observed.
"Indeed it is. But if you believe in what you're doing, then, well, it would help, I suppose."
"But do we even need recognition?"
"Well, that's the thing, i'n't it? Would we feel unworthy if we went unnoticed? Would it feel like a waste?"
"No."
"Precisely. I mean, if we really wanted attention, we could frock up in trench-coats and thrust into the breeze."
"And we do that anyway."
"We do. Thus our real goal in all this should be to go completely unnoticed."
"It's a deal. And this way, we don't need to change our approach one bit."
"Exactly right, Hump."

It was a rip-snorting success.